The effects OFF periods in Parkinson's are as varied as the people who experience them. To facilitate understanding of the many ways that OFF periods can affect people, Acorda set out to create platform for encouraging dialogue around the subject. The campaign featured the stories and experiences of real Parkinson's patients, their caregivers and the healthcare professionals serving them. The audience was directed to an online community where they can hear from others and share their own stories.
Shown: Logo, Experiential, Displays, Brochure, Print Ad
Role: Creative Direction, Art Direction, Some Design
With products as brilliant as the people behind them, Zilliant wanted their brand to communicate what they are — smart. We worked with them to update their brand and let that brilliance shine through.
Shown: Website, Logos, Email/Landing Page, Social, Collateral, Displays, Iconography
Role: Creative Direction, Art Direction, Some Design
As the Hyatt Regency San Antonio was undergoing an extensive renovation, their sales team needed a tool to help them assure clients that, once complete, the Hyatt would be the ideal venue for their next big event. And taking prospective customers on a tour of construction barriers wasn't going to do the trick. We developed a microsite featuring architectural and design drawings of the renovation, as well as animated fly-though video tours. Almost completely absent of copy, the sales tool allowed the sales people to do the talking.
Shown: Microsite
Role: Art Direction, Design
For the 2016 National Sales Meeting, we wanted to remind the sales team of the impact their work can have on the lives of real people. We took a straight forward approach. The campaign featured photos of, and hand lettered quotes from, people living with Parkinson's.
Shown: Logo, Posters, Conference ID
Role: Creative Direction, Art Direction, Some Design
For the 2017 National Sales Meeting, we celebrated the grit and tenacity of the salespeople attending. Those road warriors out on the front lines. The Acorda Warriors. Throughout the campaign we featured imagery of determined and united everyday warriors all tatted up with the company's Principals & Values and the meeting's rallying cry: Forward United!
Shown: Logo, Posters, Displays, Care Package and Giveaways
Role: Creative Direction, Art Direction, Some Design
Acorda Therapeutics launched a campaign to raise awareness, educate and promote discussion around the topic of OFF periods in people with Parkinson's. The campaign creative captured the attention of neurologists — a savvy and discerning bunch, not typically impressed by the usual pharma fare. So, no couples strolling on the beach at sunset. No skipping through a grassy field while gently grasping a daisy. Just the shattering reality of the impact Parkinson's has on the lives of those experiencing it.
Shown: Experiential, Website, Print Ad
Role: Creative Direction, Art Direction, Some Design
Amerflex approached us to help them with a complete brand overhaul. They wanted to break away from the mild-mannered gray and khaki and the sea of piggy bank stock photos that dominate their industry. We shined a spotlight on their true identity and positioned them as the trusty sidekick to all those unsung heroes in the HR department.
Shown: Website, Concept Artwork
Role: Concept, Art Direction, Illustration, Some Design
Zibbit was concept for an app that used beacon technology to enhance the exhibit tour experience. The name was derived from the pronunciation of "exhibit" and the frog theme obviously followed. It was a good fit — like a frog leaping from lily pad to lily pad, the exhibit viewer hops from from display to display. Zibbit would be right there with them feeding them waves of information, like ripples in a pond.
Shown: Logo and other brand elements
Role: Naming, Theme/Visual Concept, Design
Please contact me if you'd like to know more about the projects you see here or if you'd like to see even more... I'm sure we can dig up something.
